Forwarders win or lose in the inbox. That is where we build.
Freight forwarding runs on email. Rate requests arrive at six in the morning, the best rate is in a PDF from March, and the first forwarder back with a real price usually gets the load.
We started Fretie because that race was being lost to copy and paste, not to better rates. The agent reads the request, prices it from your actual contracts, and puts a draft reply in front of your team. The forwarder stays in charge of what goes out.
- Founded
- 2026
- Based
- Rotterdam, with a remote team
- Focus
- Quoting for freight forwarders
The problem we are working on
A typical quote request takes a forwarder somewhere between twenty minutes and half a day to answer. Someone has to read the email, work out whether it is 2 x 40HC or 40 CBM of LCL, find the contract that is still valid for that lane, add BAF, THC and documentation, check the margin against what the customer has been charged before, and then type all of it into a reply.
None of that work is judgment. It is lookup and arithmetic, and it is where most of the delay lives. Meanwhile the customer has sent the same request to three other forwarders, and the first real price back tends to win.
Fretie takes the lookup and arithmetic. It reads the request, matches it to your ledger, builds the quote under your margin rules, and drafts the reply. Your team spends its time deciding whether to send it and at what price, which is the part that actually needs a forwarder.
We also handle what happens after the quote: keeping open quotes visible, drafting follow-ups when a customer goes quiet, pushing confirmed bookings into the TMS, and checking carrier invoices against the buy rate on the quote before they are paid.
Who Fretie is for
Independent forwarders
Two to twenty people on the desk, quoting ocean, air and road every day from carrier contracts and spot sheets. Usually on Gmail or Outlook, often without a TMS. Fretie gives this desk the same quoting speed the large networks buy for six figures.
Multi-branch forwarders
Several offices, shared mailboxes, one rate ledger that everyone should be pricing from. Fretie keeps the ledger in one place, applies the same margin rules everywhere, and pushes confirmed bookings into CargoWise or Magaya.
Enterprise logistics networks
Ops teams with IT and security requirements: single sign-on, SCIM, audit trails on every run, a dedicated region, and an uptime SLA. Fretie runs as a layer on top of the existing TMS rather than a replacement for it.
How we work
Show the work
Every agent run has a visible timeline. If the AI priced something, you can see which rate, which margin rule and which assumption produced the number. Nothing near your money should be a black box.
People send the quote
The agent drafts. A person approves and sends. The speed comes from removing the copy and paste, not the judgment.
Never invent a rate
If there is no valid rate for a lane in your ledger, the request goes to the exception queue. A fast wrong price costs more than a slow right one.
Do not drop emails
A quote pipeline that loses a request is worse than none. Runs are durable, retried on failure, and can be replayed.
Meet the stack where it is
Forwarders run Gmail, Outlook, CargoWise, Magaya and spreadsheets that predate everyone in the office. We connect to what is there instead of asking for a migration.
Your data is yours
Quote data is processed for your organisation only and is never used to train shared models. Your rate ledger exports as CSV whenever you ask for it.
Working with us
Start with one inbox
Connect a mailbox, load one rate card, and watch the agent price real requests the same day. The trial runs 14 days with no card.
Set the rules before the agent runs
Margin floors, approval gates and customer tiers are configured up front. The agent works inside them from the first email.
A named person, not a ticket queue
Customers on paid plans have a direct line to someone who knows their setup. Urgent production issues are handled around the clock.
Straight answers on fit
If Fretie is not right for a desk, we say so on the first call. We would rather lose a deal than onboard a team the product will not help.
Get in touch
We are a small team and we read everything. For a walkthrough on your own inbox and rate cards, book a demo. For anything else, write to contact@fretie.com and you will normally hear back within one business day.
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