Freight CRM software with deal scoring
Generic CRMs know about deals; they don't know about lanes, margins, or the quote you sent last Tuesday. Fretie's customer layer is built into the quoting flow, so every record is grounded in real commercial activity.
Deal scoring watches your open quotes and tells you which are worth chasing — and win-back drafts re-open the accounts that went quiet.
Customer records that build themselves
Every quote, acceptance, and shipment attaches to the customer automatically. Margin rules live on the customer too, so commercial policy and history sit in one place.
Deal scoring with reasons
Open deals are scored 0–100 on a schedule, with the reasons spelled out — recency, response behavior, lane fit, margin. Your team starts the day knowing which quotes to push and which to let go.
Win-back on autopilot
When a customer goes dormant, the agent drafts a re-engagement email grounded in their actual history — the lanes they shipped, the service they got. You review and send; the relationship warms back up without anyone maintaining a spreadsheet of who to call.
What you get
- ✓Customer records built from real quoting activity
- ✓Per-customer margin rules and quote history in one place
- ✓0–100 deal scoring with explicit reasons
- ✓AI-drafted win-back emails for dormant accounts
- ✓Copilot chat over live customer and quote data
- ✓Works alongside your existing CRM — no migration required
Frequently asked questions
+Is Fretie a replacement for my CRM?
For most forwarding teams it replaces the spreadsheet-plus-inbox that passes for one. If you run a company-wide CRM, Fretie complements it: the freight-specific commercial layer stays in Fretie, grounded in quotes and shipments.
+How does deal scoring work?
A scheduled agent scores every open deal 0–100 using signals like request recency, customer response behavior, lane fit, and margin — and shows the reasons, not just the number.
+What is a win-back email?
When an account goes quiet, the agent drafts a personalized re-engagement email based on the customer's actual shipping history. Your team reviews and sends it — nothing goes out automatically.
+Do margin rules really belong in a CRM?
In freight, commercial policy is the relationship: what you quote a customer is how you treat them. Keeping per-customer margin rules on the customer record means the agent prices every request consistently with your policy.
+Can I ask questions about my customers in plain language?
Yes. Copilot chat runs over your live org data, so you can ask things like "which customers went quiet this quarter?" or "what's our win rate on Shanghai–Rotterdam?" and get answers from the ledger.